Luna was one of our larger clients at DesignGood. The brand was started by a husband and wife duo who had themselves struggled with addiction. With such a sizable project and sensitive client, the whole team ended up working on this project. All of their deliverables came out subtly beautiful and we were delighted to be able to support them in the growth of their brand.

One of our other designers created the logo + branding for the client. She also designed out the Homepage. My portion of this project was designing out the other sixteen pages of their site. It was a hefty task especially given that we had the client making approvals per page. Certain site pages were especially-content heavy (such as the About page) which required some thought about how to present information in an engaging way rather than exhaust the user with walls of text. Picking photography for such a sensitive subject required a lot of care and thought. Ultimately the site came out looking classy and professional.

Additionally, I created business card templates for the brand, as well as an event invitation and branded socks. It was fun applying such sweet branding across a variety of deliverables.